How to price everything

the psychology of pricing in plain English

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Why do you need this?

The psychology of pricing affects everyone. 

If you're an entrepreneur you want to know how to best price your products and services. This little book helps you do just that. 

For the rest of us, understanding the psychology behind pricing helps us make better buying decisions because prices affect our choices — whether we understand them or not. 

It's also just plain fascinating. 

This isn't a boring treatise on pricing theory

(yawn…Come on, you know me better than that by now!)

Instead, I tell you the ways prices tell stories and how you can make this work for you. 

Pricing can be complex, but explaining it doesn't have to be. 

What can I say? I'm not a business snob.  

Go ahead and check it out  — it's yours to keep and share with your colleagues and loved ones.  

(Yes, your loved ones. Why not?)